Page 135 - Šolsko polje, XXIX, 2018, no. 1-2: The Language of Neoliberal Education, ed. Mitja Sardoč
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hayes and p. jandrić ■ resisting the iron cage of ‘the student experience’

current strategies to explore alongside theory. For a more detailed expla-
nation of corpus-based CDA, please see Hayes & Bartholomew (2015).

In Wordsmith the frequencies of words can be examined in the form
of keywords. Keywords are words that are statistically significant when
measured against a comparison corpus, in this case, the British National
Corpus (BNC) which contains 100 million words of written and spoken
English from a wide range of sources for comparison purposes. Below the
top keywords and their frequencies are shown.

The 2531

Students 874

Student 826

Experience 450

Strategy 312

It is interesting to notice that the top keyword is ‘the’. The is a word that
enables a certain generic quantification, when placed in front of other
words. For example:

The delivery of
The development of
The enhancement of

These arrangements of words can be examined more closely in concord-
ance lines, which show how words and phrases are ordered alongside each
other in their actual context of use. The numbers at the side of the lines
below are provided through the searches in Wordsmith, so that these ex-
amples are easily retrieved. So, it then becomes possible to see what pat-
terns emerge across all 20 university student experience strategies.

Perceptions of ‘the Student Experience’ as Something
Generic that can be ‘Delivered’

When searches were performed to look at words that followed ‘the deliv-
ery of ’ examples showed a form of ‘strategic theme’ or ‘vision’

6 the delivery of the University’s three strategic themes
19 the delivery of our vision

The student experience tends to be shaped within a corporate uni-
versity vision or ambition. In this first set of examples, the student experi-
ence is ‘delivered’ with the ease of an online shopping order:

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